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Recent California Water News

 

Vampire Image

Jan 12, 2020

How US almond growers are struggling to overcome ‘vampire’ image problem:  “Californian almonds will benefit from a new public campaign next week to capitalise on the explosion in plant-based eating, but concerns remain regarding the crop’s sustainability.  The new campaign, branded ‘Do You Almond?’, will focus on the health benefits of almonds by featuring humorous scenarios “from a contortionist granny to a life drawing maverick.” It was developed by the Almond Board of California, which represents growers producing almost 80% of the global supply. … ”  Read more from The Grower here: How US almond growers are struggling to overcome ‘vampire’ image problem

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